SEO (search engine optimisation) helps your pages rank in Google and Bing. GEO (generative engine optimisation) helps AI answer engines such as Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Copilot and Gemini understand your business and cite it in their answers. Both rest on the same base: a fast, crawlable site with clear, accurate, well-structured content. We do both.
Last reviewed 24 October 2026
Search engines rank pages. AI answer engines read pages, combine what they find, and write an answer, often with links to the sources they used. To be one of those sources, a page first has to be crawlable and indexed, which is classic SEO. Then it has to state facts clearly enough to quote: who you are, what you do, where, to what standard, and for whom.
Google has said there is no special trick for its AI features: the same SEO fundamentals apply. In practice, pages cited by AI engines tend to answer the question near the top, use precise terms and named standards, carry structured data, and match what the rest of the web says about the business. That is the work.
Crawlability, indexing, Core Web Vitals, structured data, robots rules for AI crawlers, and how AI engines currently describe you.
The searches and AI prompts your buyers use, in English, Sinhala and Tamil, ranked by value.
Speed, canonicals, sitemaps, hreflang, schema markup and crawler access, fixed in your code or CMS.
Service and FAQ pages that define, explain and cite standards, written for people and readable by machines.
Rankings, clicks, AI referrals and prompt visibility tracked monthly, with the next fixes prioritised.
Crawl and index control, canonical URLs, XML sitemaps, hreflang for English, Sinhala and Tamil pages, and Core Web Vitals (LCP, INP, CLS) fixed in code.
Schema.org JSON-LD for Organization, LocalBusiness, Service, Product, FAQPage and BreadcrumbList, validated, so engines read facts rather than guess them.
A plain definition near the top, a quotable summary, named standards and specific terms, and FAQs that mirror real questions.
One consistent set of facts across your site, Google Business Profile, LinkedIn, Bing Places and trusted directories.
Deliberate robots.txt rules for OAI-SearchBot, ChatGPT-User, PerplexityBot, Bingbot and Googlebot, and a separate decision on AI training crawlers such as GPTBot and Google-Extended.
A fixed set of buyer prompts checked regularly across ChatGPT, Perplexity, Gemini and Google AI Overviews, plus AI referral traffic in GA4.
Two illustrative examples of how the channels, work and measures are defined. They are examples, not client case studies. Your scope is set after an audit of your own accounts.
The situation: A firm wants to appear when plant managers search, or ask AI assistants, for its services in Sri Lanka.
The situation: A hotel wants travellers to find it on Google and in AI trip-planning answers, in their own language.
ChatGPT ads for Sri Lankan exporters, hotels and service firms reaching buyers abroad: eligibility checks, context targeting, tracking and capped test budgets.
Social media marketing in Sri Lanka: strategy, posts and reels in English, Sinhala and Tamil, community management and monthly reports on every major platform.
An automated social media pipeline: AI drafts posts in your brand voice, your team approves, and it publishes, sorts replies and reports across every platform.
Social media, paid ads, automation and AI search, in one place.
GEO is the practice of making your business easy for AI answer engines such as ChatGPT, Google AI Overviews, Perplexity and Gemini to understand, trust and cite. It builds on SEO with clear facts, structured data, answer-first content and consistent information across the web.
It extends it. SEO gets your pages crawled, indexed and ranked. GEO makes those pages easy to quote and makes sure AI engines describe your business correctly. Without SEO, GEO has nothing to work with.
Yes. Google lists Sri Lanka among the countries where AI Overviews and AI Mode are available, so AI-written answers already appear above many local search results.
Make sure ChatGPT's search crawler can reach your site, publish clear pages that state what you do, where and for whom, keep your details consistent across trusted sites, and earn mentions in sources AI engines read. No one can guarantee a mention, but these steps raise the odds.
Usually not the search crawlers, such as OAI-SearchBot and PerplexityBot, because blocking them removes you from those answers. Training crawlers such as GPTBot and Google-Extended are a separate business decision about whether your content may be used to train models. We set each rule on purpose.
Technical fixes can show effect within weeks. Rankings for competitive terms and consistent AI citations usually take three to six months of steady work, depending on your site's starting point and competition.
Tell us about your business and where you want more enquiries. We will review your current pages, ads and search presence and tell you plainly what we would change first.