Meta ads are paid placements across Facebook, Instagram, Messenger and the Audience Network, bought in Meta Ads Manager. We plan, build and run Meta campaigns for Sri Lankan businesses, with tracking set up properly first, so every rupee of ad spend can be traced to a lead, a message or a sale.
Last reviewed 24 October 2026
Every Meta campaign has three layers. The campaign sets the objective, such as leads or sales. The ad set chooses the audience, budget, schedule and placements. The ad is the creative people see: image, video or carousel, with copy and a call to action. Meta runs an auction for each impression and shows the ad to the people its system predicts are most likely to take the action you chose.
That prediction is only as good as the signal it receives. Since browser privacy changes cut cookie tracking, Meta relies on the Conversions API, which sends events such as a lead or a purchase from your server to Meta. Campaigns with clean, deduplicated Pixel and Conversions API events usually optimise far better than campaigns tracking clicks alone.
Business Portfolio access, domain verification, Pixel and Conversions API events, deduplication and Events Manager checks.
Objective, audiences, offer, budget split and the numbers that decide success, such as cost per qualified lead.
Several concepts and formats in your languages, built for Reels, Stories and feed, so Meta can find what works.
Campaigns go live, with lead forms or WhatsApp and Messenger chats routed to your team or CRM in real time.
Weekly checks, new creative on a schedule, budget moved to what converts, and a plain monthly report.
Server-side events from your website, CRM or booking system, deduplicated against the Pixel by event ID, so Meta sees real leads and sales.
Lead ads with qualifying questions, delivered to your CRM, email or chat within seconds, and qualified leads sent back to Meta to improve targeting.
Ads that open a WhatsApp, Messenger or Instagram chat with your sales team, a format many Sri Lankan buyers prefer to forms.
Meta's automated targeting and placement, used where the tracking is strong enough to guide it, and compared against manual setups.
Structured tests of hooks, formats and offers, with Meta Experiments where a clean A/B result matters.
Correct setup for special ad categories such as employment, housing and credit, and authorisation for social issue and political ads where required.
Two illustrative examples of how the channels, work and measures are defined. They are examples, not client case studies. Your scope is set after an audit of your own accounts.
The situation: An institute fills each intake from walk-ins and referrals and wants a predictable flow of qualified enquiries.
The situation: A hotel pays high commissions to booking sites and wants more direct bookings from overseas travellers.
Social media marketing in Sri Lanka: strategy, posts and reels in English, Sinhala and Tamil, community management and monthly reports on every major platform.
ChatGPT ads for Sri Lankan exporters, hotels and service firms reaching buyers abroad: eligibility checks, context targeting, tracking and capped test budgets.
An automated social media pipeline: AI drafts posts in your brand voice, your team approves, and it publishes, sorts replies and reports across every platform.
Social media, paid ads, automation and AI search, in one place.
Enough for Meta to learn. Each ad set needs a steady stream of the action it is optimising for, so a budget spread too thin across many ad sets rarely works. We set a starting budget from your target cost per lead or sale and your monthly sales goal, and adjust once real numbers come in.
The Conversions API sends events such as leads and purchases from your server to Meta, so tracking still works when browsers block cookies. Used together with the Meta Pixel and deduplicated, it gives Meta better data to optimise on. For any business running ads for leads or sales, we treat it as essential.
No. The Boost button is a simplified ad with limited objectives and targeting, and it usually optimises for engagement. Campaigns built in Ads Manager can optimise for leads, messages or purchases, use proper audiences and be measured against sales.
Yes. Click-to-WhatsApp and Messenger ads open a chat with your team, and instant form leads can be pushed to most CRMs, email or a team chat channel in real time, so nobody waits for a callback.
You do. The ad account, Pixel, page and Business Portfolio stay in your name. We work with partner access and hand back everything, including the campaign history, if you move on.
We focus on Meta, and plan other channels with you where the audience justifies it. For businesses that sell abroad, we also look at ChatGPT ads in the markets where OpenAI has opened them.
Tell us about your business and where you want more enquiries. We will review your current pages, ads and search presence and tell you plainly what we would change first.